From their Staffordshire beginnings to today, there have been many chapters in Belstaff´s century-long legacy. They have evolved adapted and endured, but the foundations of the brand remain unchanged: Britishness, innovation and adventure.
Founded in 1924, Belstaff is a modern British heritage brand with a rich history of moving people forward and equipping them with lasting apparel for life’s pursuits. Over the decades, Belstaff has created protective suits for race-car drivers so they had the confidence to go faster, wind-proof smocks for Marines to help them weather the storm, and insulating clothing for mountaineers so they could venture further.
One thing is at the heart of all of these endeavours: an independent spirit. Favoured by renegades and novel thinkers, the brand’s community has a collective need to do things differently.
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Belstaff Manufacturing Ltd was born in Stoke-on-Trent, Staffordshire, at a time when leisure pursuits were becoming more accessible and more liberating.
The founders, Eli Belovitch and Harry Grosberg, were pioneers who pursued new fabric technologies, particularly for waterproofing.
At the time, the cotton industries of the north of England were faltering, but with Belstaff, Eli and Harry created new opportunities.
A business that was started by two hard-working Jewish immigrants has now grown to become a brand entrenched in British history and culture.
